To ensure proper care of the rug, it is recommend the use of a specialized dry-cleaner. The best way is cold wash cleaning. Vacuum your rug regularly with reduced suction and a soft brush, but the best way to remove dust is shake it out of the window in a very Italian way!
For stains: remove the liquid or solid stains as quick as possible. Apply dilution of detergent and cold water with a damp sponge, then rinse with a cloth dampened in water.